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Matchmaking is my specialty.
Brands to audiences, that is.
Let's all agree- it's just not enough to put out great content. Putting your brand out there for the world to see means you have to know who the content speaks to. Call me Yente.
Highlights
Vail Resorts, MidAtlantic
Taking on a whale
This is a story of connection. From a girl who thought skiing could never be a part of her life, to an adult tasked with driving the leading snowsports brand into that little girl's neighborhood; abstract thinking has never been more important. I direct data-driven decisions for three resorts in the MidAtlantic and am fierce about making relevant change in a historically stagnant industry.
Diversity, Equity, Inclusion Advocate
Became a leader at this Fortune 500 Company, spearheading cross-functional efforts in-resort and without.
Data-driven Decision Maker
Led a project team using insights and executed the company's largest and most successful multi-resort lead generation event.
Relationship Builder
Strengthened relationships with Strategic Alliance partners, community leaders and internal stakeholders leading to 35% increase in overall funding, winner of best Tourism, and enhanced collaborative opportunities
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